A majority say urgency is red. Click a color to add your vote.
Urgency is red because…
“Red is a , panicked, bright color, so urgency is red. Also the sound of the word urgency is red.”
“It’s commonly used to get your attention.”
“Color of EMTs.”
“Color of anger or warnings.”
“Red means danger.”
“I think of the stop light, caution text, ‘!’ mark in emails, etc.”
“Urgency is red because it’s often related to danger or risky health situations, which are associated with blood.”
“Blood, danger, flashy color.”
“Red feels urgent because it’s a primal ‘pay attention!’ color that ramps up your body (heart rate, blood flow) and brain, signaling danger (stop signs) or high value (sales), pushing you to react fast with big feelings like alarm or desire, making it perfect for calls to action or warnings.
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“I think of emergency alarms and red siren lights. ”
Urgency is orange because…
“Urgency is in the middle of red and yellow, so orange.”
Urgency is yellow because…
“A yellow warning sign.”
“I don’t know why, but when I think of ‘urgent,’ I think of when you really have to pee.”
Urgency is blue because…
“Blue is fast, but unlike yellow it is also calm. To move with urgency needs focus, or you’ll be clumsy.”